US Import · B2B Portfolio 2026

USA Vibes

Beer · Hard Seltzer · Sodas · Snacks from the USA & Canada

One supplier. One cooler. Full range.

BUD LIGHT · COORS · MILLER LITE · WHITE CLAW · DR PEPPER · A&W · MOOSEHEAD · SAM ADAMS · HOSTESS · NERDS
85+
SKUs ready to ship
48h
DE delivery · EU-stocked
5,000+
stores supplied DACH
98.9%
ETA hit rate
Why USA Vibes?

The American Cooler for 2026

6 reasons why US imports are the most profitable category in the European cooler

01

Authentic original

No license bottling, no EU clone. The real US product with US label, US ingredients, US format 355 ml / 473 ml aluminum original can.

02

Multi-category from one supplier

Beer, Hard Seltzer, sodas, snacks. One supplier, one delivery, one USA counter setup ready to go.

03

TikTok hype-ready

Bud Light Chelada, A&W Root Beer, Twinkies, Dr Pepper Cream Soda - viral SKUs that pop up in Reels and reaction videos.

04

Premium margin

Import bonus & authenticity premium: up to 62% more margin compared to EU standard with similar logistics effort.

05

Retail-ready

EAN, EU label, deposit marking, customs included. Listing-ready for grocery retail, independent retail, convenience & foodservice.

06

EU-stocked - 48h

Warehouse in Germany, German deposit marking, EU-compliant labeling. Order in the morning - delivery in 24-72h with no customs theatre.

85+ SKUs · 6 categories

The range

From American beer classics to viral TikTok snacks - all from one supplier

1A
US beer · Light & volume heroes
The American beer hall of fame: Bud Light, Coors, Miller Lite, Michelob Ultra. High-rotation SKUs for late-night shops, gas stations, off-trade. 355 ml original cans.
#1 USA
Bud Light
Bud Light
Anheuser-Busch · America's #1 Light Lager · 4.2% vol
Lager Light355 ml can
Banquet 1873
Coors Banquet
Coors Banquet
The Original Golden Lager · Rocky Mountain · 5.0% vol
Lager355 ml
Bestseller
Coors Light
Coors Light
The World's Most Refreshing · Cold-activated · 4.2% vol
American Light355 ml
Original
Miller Lite
Miller Lite
A Fine Pilsner · Original Light · Triple Hops · 4.2% vol
Pilsner355 ml
Superior Light
Michelob Ultra
Michelob Ultra
Superior Light · Low Carb · 4.2% vol · lifestyle import
Light Lager355 ml
Non-Alc
Michelob Ultra Zero
Michelob Ultra Zero
Zero Carb · Zero Alcohol · 0.0% vol · sport-crowd SKU
Non-Alcoholic355 ml
Lime Twist
Bud Light Lime
Bud Light Lime
Lime-twisted · summer volume SKU · 4.2% vol
Flavored Lager355 ml
Non-Alc
Coors Edge
Coors Edge
Non-Alcoholic Lager · 0.5% vol · health-crowd pick
Non-Alcoholic355 ml
1B
US beer · Heritage & cult classics
Pabst Blue Ribbon, Yuengling (since 1829!), Busch, Twisted Tea, Bud Light Chelada XL - heritage icons and TikTok stars.
Smooth
Busch Beer
Busch Beer
Smooth Easy-Drinking American Lager · 4.3% vol · trucker favorite
American Lager355 ml
Light
Busch Light
Busch Light
Smooth, light, refreshing · heartland classic · 4.1% vol
Light Lager355 ml
Cult brand
Pabst Blue Ribbon
Pabst Blue Ribbon
PBR · hipster heritage since 1844 · Best Beer in America 1893
American Lager355 ml
PA Heritage
Yuengling Lager
Yuengling Lager
America's oldest brewery since 1829 · Pottsville PA · 4.4% vol
Amber Lager355 ml
High ABV
Natural Ice
Natural Ice
"Natty Ice" · ice-brewed · 5.9% vol · college-cult SKU
Ice Beer355 ml
8% ABV
Olde English 800
Olde English 800
Premium Malt Liquor · 8.0% vol · West-Coast hip-hop heritage
Malt Liquor473 ml aluminum
RTD star
Twisted Tea
Twisted Tea
Hard Iced Tea · Original Sweet · Boston Beer · 5.0% vol · TikTok star
Hard Tea355 ml
XL Big Can
Bud Light Chelada
Bud Light Chelada
Mexican-style michelada · tomato & lime · 740 ml XL · 4.2% vol
Michelada740 ml XL
2
Craft beer & premium imports
Sam Adams Boston Lager, Blue Moon Belgian White, Modelo Especial, Dos Equis, Tecate, Palma Cristal - the premium line for diner, foodservice and upscale grocery retail.
Boston
Sam Adams
Sam Adams
America's Original Craft Beer · Vienna Lager Style · 4.8% vol
Craft Lager355 ml bottle
Non-Alc IPA
Sam Adams Just the Haze
Sam Adams Just the Haze
Non-Alcoholic Hazy IPA · full-bodied hoppy · 0.5% vol
NA Hazy IPA355 ml
Belgian-Style
Blue Moon
Blue Moon
Wheat Ale · orange peel & coriander · 5.4% vol · brunch classic
Wheat Ale355 ml
Tex-Mex
Modelo Especial
Modelo Especial
Mexican Pilsner-Style Lager · 4.5% vol · USA top import
Mexican Lager355 ml
XX Heritage
Dos Equis XX
Dos Equis XX
"The Most Interesting Beer" · Vienna Lager · 4.7% vol
Vienna Lager355 ml bottle
Border-Town
Tecate Original
Tecate Original
Mexican Cerveza · Pilsner style · 4.5% vol · classic
Mexican Lager355 ml
Cuba
Palma Cristal
Palma Cristal
Original Cuban Lager · Caribbean classic · 5.0% vol
Cuban Lager355 ml
Detroit
Garage Light Beer
Garage Light Beer
Easy sessionable Light Lager · workshop vibes · 3.5% vol
Light Lager355 ml
3
Hard Seltzer & ready-to-drink
The fastest-growing alcohol category 2026. White Claw (6 flavors, 100 kcal), Arizona Hard Tea, Twisted Tea. Low-calorie, lifestyle-positioned, 68% female buyers.
White Claw
🍒
Black Cherry
White Claw Hard Seltzer · 4.5% vol · 100 kcal · gluten-free
Hard Seltzer355 ml slim
White Claw
🍊
Grapefruit
White Claw Hard Seltzer · 4.5% vol · 100 kcal · gluten-free
Hard Seltzer355 ml slim
White Claw
🍋
Lime
White Claw Hard Seltzer · 4.5% vol · 100 kcal · gluten-free
Hard Seltzer355 ml slim
White Claw
🥭
Mango
White Claw Hard Seltzer · 4.5% vol · 100 kcal · gluten-free
Hard Seltzer355 ml slim
White Claw
🫐
Raspberry
White Claw Hard Seltzer · 4.5% vol · 100 kcal · gluten-free
Hard Seltzer355 ml slim
White Claw
🍉
Watermelon
White Claw Hard Seltzer · 4.5% vol · 100 kcal · gluten-free
Hard Seltzer355 ml slim
Hard Tea
Arizona Hard Iced Tea
Arizona Hard Iced Tea
Original Lemon · Hard Tea · 5.0% vol · big-can heritage
Hard Tea355 ml
Hard Tea
Arizona Hard Tea Peach
Arizona Hard Tea Peach
Sweet Peach · 5.0% vol · summer top SKU
Hard Tea355 ml
Green Tea
Arizona Green Tea
Green Tea Ginseng & Honey
Hard Green Tea · ginseng & honey · 5.0% vol
Hard Green Tea355 ml
4A
US sodas · Dr Pepper & A&W diner classics
Dr Pepper in 5 flavors (Original, Cherry, Cream Soda, Strawberries & Cream, Blackberry). A&W Root Beer, Cream Soda, Zero Sugar and Sundae Soda. Plus Big Red Texas bubblegum soda.
Original
Dr Pepper
Dr Pepper
23 Flavors · since 1885 · the heritage flavor
Cola Mix355 ml
Cherry
Dr Pepper Cherry
Dr Pepper Cherry
Cherry twist · volume edition
Cola Mix355 ml
Cream
Dr Pepper Cream Soda
Cream Soda
Vanilla & cream · TikTok star
Cream Cola355 ml
Strawberry
Dr Pepper Strawberries & Cream
Strawberries & Cream
Limited Edition · summer hype
Cream Cola355 ml
Blackberry
Dr Pepper Blackberry
Dr Pepper Blackberry
Berry twist · Limited Edition
Cola Mix355 ml
Diner star
AW Root Beer
A&W Root Beer
Original since 1919 · diner heritage SKU
Root Beer355 ml
Zero
AW Root Beer Zero Sugar
A&W Zero Sugar
Root Beer · sugar-free · health pick
Root Beer355 ml
Cream
AW Cream Soda
A&W Cream Soda
Vanilla-sweet · diner classic
Cream Soda355 ml
Limited
AW Sundae Soda
A&W Sundae Soda
Ice Cream Sundae · Limited Edition
Cream Soda355 ml
Texas
Big Red
Big Red
Texas bubblegum red · heritage since 1937
Red Soda355 ml
4B
US sodas · 7Up · Fanta US · Canada Dry
7Up in 4 US variants, Fanta in 4 US-exclusive flavors (not available in DE), Canada Dry Ginger Ale & Fruit Splash. The range that sets European coolers apart from the standard.
Original
7Up Lemon Lime
7Up Lemon Lime
Original Citrus · US edition
Lemon-Lime355 ml
Cherry
7Up Cherry
7Up Cherry
Cherry twist · US edition
Lemon-Cherry355 ml
Tropical
7Up Tropical
7Up Tropical
Tropical Citrus · US edition
Tropical355 ml
Shirley
7Up Shirley Temple
7Up Pomegranate
Shirley-Temple style · US edition
Cherry-Pom355 ml
Fanta US
Fanta Pineapple
Fanta Pineapple
US-exclusive · pineapple
Fanta US355 ml
Fanta US
Fanta Strawberry
Fanta Strawberry
US-exclusive · strawberry
Fanta US355 ml
Fanta US
Fanta Grape
Fanta Grape
US-exclusive · grape
Fanta US355 ml
Fanta US
Fanta Berry
Fanta Berry
US-exclusive · berry mix
Fanta US355 ml
1904
Canada Dry Ginger Ale
Canada Dry Ginger Ale
Classic since 1904 · Original Ginger Ale
Ginger Ale355 ml
Splash
Canada Dry Fruit Splash
Canada Dry Splash
Cherry · ginger mix
Ginger Ale355 ml
5
Moosehead · Canada's oldest brewery
Since 1867, Saint John New Brunswick. VOVAN Global is the exclusive German distributor. 10 SKUs: Lager, Light, Pale Ale, Premium Dry, Cracked Canoe, Alpine, Barking Squirrel, Dry Ice, East Coast IPA, Radler Grapefruit.
Hero
Moosehead Lager
Moosehead Lager
Canadian Premium Lager · 5.0% vol · since 1867
Lager355 ml
Light
Moosehead Light
Moosehead Light
Easy & crisp · 4.0% vol
Light Lager355 ml
Hoppy
Moosehead Pale Ale
Moosehead Pale Ale
Cascade Hops · Pale Ale · 5.0% vol
Pale Ale355 ml
Premium
Moosehead Premium Dry
Premium Dry
Bold & dry-style · 5.5% vol
Dry Lager355 ml
Cult
Cracked Canoe
Cracked Canoe
Light · 3.5% vol · outdoor SKU
Light Lager355 ml
Alpine
Alpine Lager
Alpine Lager
Atlantic Canada heritage · 5.0% vol
Lager355 ml
Amber
Barking Squirrel
Barking Squirrel
Amber Lager · 5.0% vol · 473 ml XL
Amber Lager473 ml
Ice
Moosehead Dry Ice
Moosehead Dry Ice
Ice-brewed · 5.5% vol
Ice Lager355 ml
NEIPA
East Coast IPA
East Coast IPA
Small Batch · NEIPA style · 6.0% vol
IPA355 ml
Radler
Moosehead Radler Grapefruit
Radler Grapefruit
Beer + grapefruit · 2.5% vol
Radler355 ml
6
American snacks & pantry classics
Hostess Twinkies, Sno Balls, Nerds Rainbow, Jif Peanut Butter, Kraft Mac & Cheese - iconic pantry items. Cross-sell to the beer cooler - pop-culture power for European counters.
Hostess Hero
Twinkies Original
Twinkies Original
Golden Sponge Cake with Cream Filling · 10-piece box · America's iconic snack cake since 1930
Sponge Cake385 g · 10 pcs
Banana
Twinkies Banana
Twinkies Banana
Banana Cream-Filled Sponge Cake · limited flavor
Sponge Cake385 g · 10 pcs
Choco
Twinkies Chocolate Lovers
Twinkies Chocolate Lovers
Chocolate Sponge with Cream Filling · for the chocolate crowd
Choco Cake385 g · 10 pcs
SnoBall Cult
Hostess Sno Balls
Hostess Sno Balls
Pink Marshmallow Coconut Cake · unmistakable heritage cake
Marshmallow Cake298 g · 8 pcs
Crunchy
Nerds Rainbow
Nerds Rainbow
Colorful mini crunch candies · rainbow mix · Gen Z favorite
Crunch Candy141 g
Pantry
Jif Creamy Peanut Butter
Jif Creamy Peanut Butter
America's #1 Peanut Butter · Creamy · original recipe
Peanut Butter454 g
Icon
Kraft Mac & Cheese
Kraft Mac & Cheese
"The Cheesiest" · iconic blue box · 4-min. microwave · comfort hero since 1937
Pasta Mix206 g
Best of
🇺🇸
Best of USA · 12-Pack
Mixed pack · 12 original US beer flavors · tasting set or gift
Mixed Pack12 × 355 ml
USA VIBES BUD LIGHT COORS BANQUET WHITE CLAW DR PEPPER A&W ROOT BEER TWINKIES SAM ADAMS BLUE MOON USA VIBES BUD LIGHT COORS BANQUET WHITE CLAW DR PEPPER A&W ROOT BEER TWINKIES SAM ADAMS BLUE MOON
Trade data

Logistics & conditions

All data for your order at a glance

Category SKUs Format Pack/carton Pallets Lead time RRP
US beer · Light & volume heroes
Light & Volume (Bud, Coors, Miller, Michelob)8 SKUs355 ml can24 traymixable24-72 h1.29-1.99 €
US beer · Heritage & specialty
Heritage (Busch, PBR, Yuengling, Natty Ice, etc.)8 SKUs355 ml can24 traymixable24-72 h1.29-2.49 €
Craft & premium imports
Sam Adams, Blue Moon, Modelo, Dos Equis, Tecate8 SKUs355 ml can/bottle24 / 12mixable24-72 h1.99-2.99 €
Moosehead range
Moosehead Lager, Light, Pale Ale, Dry, IPA, Radler10 SKUs355 ml can24 traymixable24-72 h1.79-2.49 €
Hard Seltzer & RTD
White Claw 6 flavors + Arizona Hard Tea + Twisted Tea10 SKUs355 ml slim can24 traymixable24-72 h1.99-2.99 €
US sodas · Dr Pepper & A&W
Dr Pepper (5 flavors) + A&W (4 flavors) + Big Red10 SKUs355 ml can24 traymixable24-72 h0.99-1.49 €
US sodas · 7Up, Fanta US, Canada Dry
7Up (4) + Fanta US (4) + Canada Dry (2)10 SKUs355 ml can24 traymixable24-72 h0.99-1.49 €
American snacks
Twinkies, Sno Balls, Nerds, Jif, Kraft, Best of USA8 SKUsBox / canvariesmixable24-72 h3.99-6.99 €
Order
Minimum quantity1 mixable pallet
Pallet typeEUR pallet
Beer / pallet~80 trays
Soda / pallet~90 trays
Delivery
Lead time DE24-72 h
WarehouseGermany
Customs & US taxIncluded
EU labelCompliant
Conditions
Sample packFree from 1,000 €
Display materialOn request
POS counter kitOn request
Festival termsSummer 2026
Certifications
HACCPCompliant
EORIAvailable
GDPRCompliant
DepositDE marking
Discover more

More own brands

Maximize your trend revenue with our complete range

FAQ

Frequently asked

Everything you need to know about USA Vibes

Which US drinks and snacks does USA Vibes offer?

USA Vibes covers over 85 SKUs: US beers (Bud Light, Coors, Miller Lite, Michelob Ultra, Blue Moon, Sam Adams, Pabst Blue Ribbon, Yuengling), Hard Seltzer (White Claw in 6 flavors), US sodas (Dr Pepper, A&W Root Beer, Canada Dry, 7Up US editions, Fanta US) and American snacks (Twinkies, Hostess Sno Balls, Nerds, Kraft Mac & Cheese, Jif Peanut Butter).

How fast does VOVAN Global deliver USA Vibes products?

All USA Vibes products are EU-stocked (Germany). Lead time: 24-72 hours within Germany. No customs theatre, no US taxes - everything included.

Are the products EU-compliant labeled?

Yes. All USA Vibes products have EU labeling, German deposit marking and are HACCP compliant. No relabeling required. EORI, GDPR - everything in place.

Which target groups does USA Vibes serve?

Grocery retail (Edeka, Rewe, Kaufland), independent retail (late-night shops, kiosks, tobacconists, gas station shops), foodservice (diner concepts, BBQ, bowling, bars), festivals, cash & carry, convenience stores and online shops.

Are there minimum order quantities?

Yes, from 1 mixable pallet. No container constraint, no single-SKU constraint. Mix of beer, Hard Seltzer, sodas and snacks as needed. Free sample pack from 1,000 € order volume.

What is the advantage over direct import from the USA?

Customs & US tax included, EU label & deposit marking already applied, 24-72h delivery instead of 6-10 weeks, multi-category range from one supplier, mixable pallets with no container constraint. You save logistics, time and nerves.

Ready for the USA counter?

85+ SKUs, 48h delivery, mixable pallets. Set the trend before your competition wakes up.

Set Up Your USA Corner - In 72h
Direct line to sales
VOVAN Global GmbH, Zum Scheider Feld 12, 51467 Bergisch Gladbach, Germany
HACCP 24-72h delivery Mixable pallets Displays included EORI GDPR