MYTCHA Sour Cherry brings together two worlds that harmonise perfectly: the mild, slightly grassy aroma of matcha and the fruity-tart freshness of sour cherry – embedded in creamy white chocolate. A 100g premium bar from the VOVAN own brand MYTCHA, vegetarian and fully tuned to the matcha trend.
Flavour Profile
The first impression is creamy and mild: white chocolate envelops the fine, plant-green matcha aroma. Then the sour cherry kicks in – fruity, tart, with a clear contour. It is precisely this sweet-and-sour balance that makes the variety special: the acidity of the cherry cuts through the sweetness of the white chocolate and keeps the matcha aroma fresh rather than masking it.
The result is a bar that does not taste one-dimensionally sweet but builds tension – ideal for consumers who deliberately look for more intense, "grown-up" taste experiences. Sour Cherry is therefore the fruity-fresh counterpoint within the MYTCHA range.
For Which Channels?
- Premium grocery retail: Ideal for the premium chocolate shelf as an eye-catching matcha innovation with real added value.
- Impulse & checkout: The vivid sour cherry motif draws attention and triggers spontaneous purchases.
- Gifting: Trendy look and an unusual flavour combination – perfect as a small treat or in a gift set.
- Cafe & foodservice: Works as an accompaniment to matcha latte and specialty coffee concepts.
Specifications
| Product | MYTCHA Sour Cherry – matcha chocolate |
| Flavour | Matcha + sour cherry, sweet-and-sour |
| Chocolate base | white chocolate with matcha |
| Net weight | 100 g (bar) |
| Suitability | vegetarian |
| Positioning | Premium own brand (VOVAN) |
| Availability | B2B wholesale DACH & EU |
Frequently Asked Questions
What does MYTCHA Sour Cherry taste like?
Fruity-tart sour cherry meets creamy matcha white chocolate. The sweet-and-sour balance keeps the mild matcha aroma fresh – neither too sweet nor too bitter.
Is MYTCHA Sour Cherry vegetarian?
Yes. The 100g bar is based on white chocolate with matcha and sour cherry components and is vegetarian.
What is the weight of the bar?
Each bar weighs 100 g – a high-selling standard format for premium grocery retail, the impulse checkout and gifting.
Can I buy MYTCHA Sour Cherry in wholesale?
Yes. MYTCHA is a VOVAN own brand and available in B2B wholesale for DACH and the EU. Register in the retailer area for conditions and samples.
MYTCHA in Wholesale
Would you like to list MYTCHA Sour Cherry and the other matcha varieties? VOVAN Global supplies the complete MYTCHA range as a premium own brand in B2B wholesale for DACH and the EU. Register as a retailer now and request conditions.
Request wholesale → All MYTCHA flavors