Wladimir Eichmann
CEO · StrategyFounder. Retail veteran. Negotiator. Wladimir drives strategic development, category conversations with retail and international expansion.
RetailStrategyNetwork
About VOVAN Global
We put hypes on the shelf.
Since 2020 we've been connecting viral food trends with a distribution engine that also lands at Kaufland, REWE and Edeka. What started as a small team in Bergisch Gladbach has become a European trade engine — with our own warehouse, private-label expertise and access to hypes before the market reacts.
Our Story
From kiosk to retail distributor.
2020
Founded
VOVAN Global GmbH is founded in Bergisch Gladbach. First distribution across North Rhine-Westphalia with a focus on trending snacks and international brand products.
2022
Retail Expansion
First listings at REWE, Kaufland and EDEKA regions. Build-out of dedicated warehousing with HACCP certification.
2023
Own Brands & Private Label
Launch of in-house brand development: Froozly, #schmeckt, Mytcha and DIP THE TASTE go to market.
2024
Dubai Chocolate Boom
VOVAN becomes the market leader for viral trending products. Los Bubos and other trend brands drive a wave of new retail listings.
2026
LYOSHOT & International
Launch of LYOSHOT (Freeze-Dried Vitamin Shots). Expansion into AT, CH and further EU markets. New sales structures for Asia imports.
The people behind VOVAN
Our Team
A small, focused team with a lot of operator DNA. Retail, sourcing, logistics, IT — all from one source.
Michael Pasberg
Sourcing · IT · AIGlobal sourcing, IT automation, AI workflows. Makes sure processes scale instead of breaking.
SourcingITProcesses
Sabine Schwindowski
Accounting · OfficeNumbers whisperer and office backbone. Receivables, payables, dunning and administration — it all crosses her desk.
DATEVAccountingOffice
Kai Krüger
Warehouse · LogisticsThe heartbeat of our supply chain. ETA management, stock control, freight optimization. Owns our 98.9 % on-time rate.
LogisticsETAInventory
Omar
Purchasing · InternationalPurchasing across Asia, the Middle East and Europe. The man with a nose for the next hype — before TikTok finds it.
PurchasingTrend ScoutingInternational
Salar
Sales · Key AccountKey account management, chain and wholesale support. First contact for many of our retail partners.
SalesKey AccountRetail
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Years of retail expertise
Why VOVAN
What sets us apart
Speed
We list hypes faster than others. From product decision to shelf in weeks, not quarters.
Reliability
HACCP, EORI, GDPR — every compliance document, every audit, always ready for category managers and buyers.
International reach
Sourcing from Asia, the USA, Italy and across Europe. We know where the next product wave will come from.