Wladimir Eichmann
CEO · StrategyFounder. Grocery retail veteran. Negotiator. Wladimir leads strategic development, category discussions with the trade and our international expansion.
RetailStrategyNetwork
About VOVAN Global
We bring hypes to the shelf.
Since 2020 we have been connecting viral food trends with a distribution that lands at Kaufland, REWE and Edeka. From a small team in Bergisch Gladbach we have grown into a European trade engine — with our own warehouse, private label expertise and access to hypes before the market reacts.
Our Story
From kiosk to grocery retail distributor.
2020
Foundation
VOVAN Global GmbH is founded in Bergisch Gladbach. First distribution in North Rhine-Westphalia with a focus on trend snacks and international branded products.
2022
Grocery Retail Expansion
First listings at REWE, Kaufland and Edeka regions. Build-up of our own warehouse capacities with HACCP certification.
2023
Own Brands & Private Label
Start of our own brand development: Froozly, #schmeckt, Mytcha and DIP THE TASTE are launched.
2024
Dubai Chocolate Boom
VOVAN becomes the market leader for viral trend products. Los Bubos and further trend brands bring in numerous grocery retail listings.
2026
LYOSHOT & International
Launch of LYOSHOT (freeze-dried vitamin shots). Expansion into Austria, Switzerland and further EU markets. New sales structures for Asia imports.
The Minds Behind VOVAN
Our Team
A small, focused team with plenty of operator DNA. Trade, sourcing, logistics, IT — everything from a single source.
Michael Pasberg
Sourcing · IT · AIGlobal sourcing, IT automation, AI workflows. Makes sure processes scale instead of breaking.
SourcingITProcesses
Sabine Schwindowski
Accounting · OfficeNumbers whiz and office backbone. Receivables, payables, dunning and administration — everything runs across her desk.
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Kai Krüger
Warehouse · LogisticsPacemaker of the supply chain. ETA management, inventory control, freight optimization. Ensures 98.9 % delivery reliability.
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Omar
Purchasing · InternationalPurchasing from Asia, the Middle East and Europe. The man with a feel for the next hype before TikTok discovers it.
PurchasingTrend ScoutingInternational
Salar
Sales · Key AccountKey account management, support for chain stores and wholesalers. First point of contact for many of our trade partners.
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Years of Retail Expertise
Why VOVAN
What sets us apart
Speed
We list hypes faster than others. From product decision to shelf in weeks, not quarters.
Reliability
HACCP, EORI, GDPR — all compliance documents, all audits, always immediately ready for category managers and purchasing.
International Reach
Sourcing from Asia, the USA, Italy and all over Europe. We know where the next product wave is forming.