Wladimir Eichmann
CEO · StrategyFounder. Grocery retail veteran. Negotiator. Wladimir leads strategic development, category discussions with the trade and our international expansion.
RetailStrategyNetwork
About VOVAN Global
We bring hypes to the shelf.
Since 2020 we have been bringing viral food trends, own brands and private label to the trade – from Bergisch Gladbach, with our own central warehouse, for retailers in Germany, Austria and Switzerland. As a specialist we complement your existing supplier with a trend range and launch support.
Our Story
From foundation to today.
2020
Foundation
VOVAN Global GmbH is founded in Bergisch Gladbach, starting with trend snacks and international branded products.
Warehouse
Central warehouse in Bergisch Gladbach
Purchasing, warehousing and dispatch run through our central warehouse in Bergisch Gladbach. From there we supply grocery retail as well as kiosks, petrol stations and convenience in Germany, Austria and Switzerland.
Brands
Own Brands & Private Label
VOVAN develops its own brands – today 8 own brands, including #schmeckt, UBE, MYTCHA, FROOZLY and DIP THE TASTE – and runs private label projects for trade partners.
Partners
Distribution partnerships
Alongside our own brands we distribute partner brands, such as TABBY as official distribution partner for Germany, Austria and Switzerland.
2026
New in 2026
New in the range: LYOSHOT (freeze-dried shots), the #schmeckt Spread Collection and Frozen Desserts 2026.
The Minds Behind VOVAN
Our Team
A small, focused team with plenty of operator DNA. Trade, sourcing, logistics, IT — everything from a single source.
Michael Pasberg
Sourcing · IT · AIGlobal sourcing, IT automation, AI workflows. Makes sure processes scale instead of breaking.
SourcingITProcesses
Sabine Schwindowski
Accounting · OfficeNumbers whiz and office backbone. Receivables, payables, dunning and administration — everything runs across her desk.
DATEVAccountingOffice
Kai Krüger
Warehouse · LogisticsPacemaker of the supply chain. ETA management, inventory control, freight optimization. Makes sure goods reach customers in 2–5 business days (DE).
LogisticsETAInventory
Omar
Purchasing · InternationalPurchasing from Asia, the Middle East and Europe. The man with a feel for the next hype before TikTok discovers it.
PurchasingTrend ScoutingInternational
Salar
Sales · Key AccountKey account management, support for chain stores and wholesalers. First point of contact for many of our trade partners.
SalesKey AccountRetail
2020
Founded
8
VOVAN own brands
2–5
Business days delivery (DE)
30
Days payment terms
Why VOVAN
What sets us apart
Speed
We track trends continuously and add suitable novelties to the range promptly.
Reliability
Own checks based on HACCP principles. Specifications and manufacturer certificates are available per item on request for category management and purchasing.
International Reach
Sourcing from Asia, the USA, Italy and all over Europe. We watch where new product waves are forming.
Location & way of working
How we work
VOVAN Global GmbH is based in Bergisch Gladbach near Cologne. From there we run purchasing, warehousing and distribution for retail partners across Germany, Austria and Switzerland.
Central warehouse, short lead times
We ship from our central warehouse in Bergisch Gladbach. Lead time after order: 2–5 business days within Germany and 3–7 business days to Austria and Switzerland.
Quality and specifications
Own checks based on HACCP principles. Specifications, data sheets and manufacturer certificates are available per item on request – bundled under Quality & specifications.
Imports with compliant labelling
We import from the USA, Asia and Italy. Imported goods are given German labelling before dispatch; origin and manufacturer are stated per item in the product passport.
Own brands, not just resale
Alongside branded goods and distributed brands such as TABBY we run 8 own brands. Exclusive listings for own brands are possible in certain territories – see Own Brands.
Channels from grocery retail to HoReCa
From grocery retail through convenience, petrol stations and kiosks to cash & carry, vending, HoReCa and travel retail. Every channel needs different pack sizes – we supply accordingly.
Specialist, not a full-range wholesaler
We do not replace your existing supplier – we complement it with a trend range, own brands, private label and support for launching new items.