Limited launch 2026

Own brand · The purple food trend

UBESpread – Ube products wholesale

Q: Which UBE products does VOVAN offer?

Five products in the UBE - The Purple Wonder range: UBE Spread (300g), UBE Chocolate (95g), UBE Chocolate Cones (80g), Pure Ube Latte (100g) and Ube Wafer Rolls (180g). Current availability and trade terms on request.

Q: What is the difference between UBE and Taro?

UBE (Dioscorea alata) is a yam with pink-violet flesh and a sweet, vanilla flavor. Taro (Colocasia esculenta) is a different plant with white flesh and a mild, earthy flavor.

Spread it. Love it. Repeat.

The hero of the UBE range: a spread made from real purple yam, vegan and palm-oil free. Plus chocolate, chocolate cones, Pure Ube Latte and Ube wafer rolls – five products, one brand, one look.

Explore the range Request a listing

UBE Spread 300 g on toast with fresh ube root

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VOVAN Global GmbH · Master Salesfolder 20265 products · 2 in stock in Germany, 3 launching

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Dioscorea alata · Philippines

Matcha who?The purple is real.

UBE is the purple yam from the Philippines – a staple food for more than a hundred years and, since 2024, one of Europe's most visible food trends. The colour doesn't come from a bottle but from the root. Aesthetic on the plate, substance in the story.

100+

years of cultivation in the Philippines

750k+

#ube posts on Instagram

120k+

TikTok videos on the trend

products in the range

Breakfast table with UBE Spread on bread

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The hero · New 2026

UBE
Spread

Breakfast in purple.

Spreads are everyday frequency: bought weekly, eaten daily. UBE Spread brings something to this regular shelf that has never been there – a colour people photograph and an origin story that carries.

300 g jarVeganPalm-oil freeMade with real Ube

“Creamy, smooth, dreamy – and completely purple.”

Data sheet · Item UBE-008

Four reasonsthat count on the shelf.

Made with real ube

Real purple yam instead of flavouring and colouring. Taste and colour come from the root – that stands up to any ingredient list, even a critical one.

Vegan & palm-oil free

The contemporary answer on the spreads shelf: two exclusion criteria fewer, two arguments more at the shelf and in the buyer meeting.

Creamy · Smooth · Dreamy

Spreadable straight from the fridge, stable on warm toast – on bread, in porridge and as a filling in the bakery.

Made for content

Purple breakfast stops the scroll. Every jar that gets posted works for your placement – organic reach without a media budget.

Product data & specification
Brand	UBE – Made You Smile (own brand of VOVAN Global)
Product	UBE Spread · yam spread
Item no.	UBE-008
Contents	300 g net
Packaging	Glass jar with screw lid
Properties	Vegan · palm-oil free · with real ube
EAN	4262451988818
Case / pallet	9 jars per case · pallet configuration calculated, factory confirmation pending
Private label	Possible – your CI, your EAN

Ingredient list, nutritional values and product specification on request.

300 g · jar

Uses · Four ways into the range

One jar,four sales moments.

The spread doesn't just sell at the breakfast table. It also carries the bakery counter, the dessert menu and foodservice breakfast.

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On bread

The classic – sourdough, toast, rolls. The daily repeat purchase.

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On pancakes

Brunch menu and café: the colour sells the dish by itself.

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In porridge & bowls

Healthy breakfast segment: colour and origin as the argument.

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As a filling

Bakery & patisserie: croissant, doughnut, puff pastry.

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Placement

A block
that stands out.

The spreads shelf has been brown, beige and red for thirty years. A closed purple block breaks that wall of colour and is seen from the middle of the aisle. That's the whole trick: visibility without a secondary placement.

→

Regular spreads shelf

Next to hazelnut and fruit spreads. At least three facings so the colour block works.

→

Trend & promo space

As part of the UBE world with chocolate, cones and latte – one brand, one look.

The collection

One brand.Five stages.

The spread leads – but it doesn't come alone. Every product is the lead in its own category: spread, bar, snack, drink, wafer roll. Twin listing instead of single items.

The UBE range 2026: spread, chocolate, chocolate cones, Pure Ube Latte and wafer rolls

Milk chocolate with ube filling

95 g · bar

Chocolate Cones

Wafer cones with ube filling

80 g · bag

Pure Ube Latte

Drink mix, hot or iced

100 g · doypack

Ube Wafer Rolls

Wafer rolls, ube cocoa cream

180 g · flowpack

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Drinks & kitchen

The latte
that does purple.

Finely ground ube that dissolves instantly: Pure Ube Latte is the ready-made signature drink for the café menu – hot or iced, without syrup and without barista training. From 2026 in a resealable stand-up pouch – light-proof and space-saving on the shelf.

New 2026Pure Ube Latte100 g doypack · hot or iced. Mix with milk – done.

The sales arguments

Six arguments.Zero discussion.

First mover in DACH

Own brand with a ready UBE range in German-speaking B2B. The window before private labels follow is typically six to twelve months.

Premium margin

Trend colour, Filipino origin and a new flavour world justify premium pricing – instead of a price war on the saturated standard shelf.

Trend with data

More than 750,000 #ube posts and over 120,000 TikTok videos. Your listing inherits search demand that already exists – without a media budget.

Five sales levers

Spread, bar, snack, drink, wafer roll. Five categories, one brand – twin listing and cross-selling across channels.

Listing security

Established sourcing partners despite global ube scarcity – for reliable availability of your listing.

Private label possible

The complete range under your own brand: your CI, your EAN, low entry quantities.

In short

A trend with data, a range with depth – and a window that is closing.

2026

Distribution

Where UBElands.

The range is cut so that every channel has its own entry product – and the spread works in almost all of them.

Grocery retail

Spread on the regular spreads shelf, bar and cones as twin facing in the trend or confectionery aisle.

Convenience & petrol

95 g bar and cones as impulse buys at the checkout – high turnover in a small space.

Café & patisserie

Pure Ube Latte on the drinks menu, spread as a filling, wafer rolls with coffee.

Asian & delicatessen

Filipino origin as an authentic story – the range needs no explanation.

Vending & foodservice

Cones as single-serve for HoReCa, vending and workplace catering.

Online & D2C

Made for unboxing: spread and wafer rolls as the marketplace entry.

products, one supplier, one order – two of them in stock in Germany.

2–5

working days delivery from our German warehouse. Uniform case of 9, pallet data per item on request.

Samples

Product specification and trade terms on request.

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Origin Story

From Manila
to your shelf.

In the Philippines ube isn't a trend but everyday life – for more than a hundred years. What colours halo-halo, cakes and ice cream there has only just arrived in Europe. We buy where the root comes from.

2016

The ube wave starts in Los Angeles – Trader Joe’s puts ube cookies on the shelf.

2024

London cafés establish ube in Europe. The first latte menus list the drink permanently.

2025

Berlin hot spots, Coop Switzerland and Costa Coffee take ube mainstream in DACH.

2026

VOVAN UBE – the German own brand with a ready range and the spread in the lead.

“Dioscorea alata – more than a hundred years of cultivation, and suddenly the most interesting colour on the shelf.”

Product overview 2026

Five products,one order.

Product	Description	Item no.	EAN	Contents	Status
UBE Spread	Purple yam spread · vegan, palm-oil free	UBE-008	4262451988818	300 g	Launch 2026
UBE Chocolate	Milk chocolate with creamy ube filling	UBE-001	4262451984933	95 g	In stock DE
UBE Chocolate Cones	Crispy wafer cones with ube filling	UBE-005	4262451985411	80 g	In stock DE
Pure Ube Latte	Drink mix, hot or iced · resealable doypack	UBE-007	4262451985404	100 g	New 2026
Ube Wafer Rolls	Wafer rolls with ube cocoa cream	UBE-009	4262451988825	180 g	New 2026

All products brand UBE · own brand of VOVAN Global GmbH · delivery from our German warehouse, 2–5 working days · uniform case size of 9 units, pallet configuration per item calculated (factory confirmation pending) · trade terms, ingredient lists, nutritional values and product specifications on request.

The Questions

What you need to know about UBE.

What exactly is UBE?

UBE (pronounced "OO-beh") is a purple yam root from the Philippines, botanically Dioscorea alata. Intensely purple flesh, mildly sweet and vanilla-like in flavor - somewhere between white chocolate, pistachio and coconut.

Which UBE products does VOVAN offer?

Five products in the UBE - The Purple Wonder range: UBE Spread (300g), UBE Chocolate (95g), UBE Chocolate Cones (80g), Pure Ube Latte (100g) and Ube Wafer Rolls (180g). Current availability and trade terms on request.

What is the difference between UBE and Taro?

UBE (Dioscorea alata) is a yam with pink-violet flesh and a sweet, vanilla flavor. Taro (Colocasia esculenta) is a different plant with white flesh and a mild, earthy flavor.

Where can I find ingredients and nutritional values?

Recipes vary by product. Request the specification for your chosen item: it includes ingredients, allergens, nutritional values, storage and usage instructions.

How can I add UBE to my range?

Choose formats that suit your sales channel: chocolate, cones and wafer rolls for snacks, or spread and latte for breakfast, cafés and foodservice. Product information and trade terms are available for your selected range.

Are UBE products vegetarian or vegan?

Recipes vary by item. For a vegetarian or vegan selection, check the labelling and current specification for your chosen product. VOVAN provides ingredient and allergen information on request.

Does VOVAN offer UBE products as private label?

Development under your store brand can be requested for a specific project. Product, packaging, recipe and required quantities are reviewed together. Learn more at Private Label.

How can I order as a retailer?

Start with retailer registration or contact our team. Tell us which products and quantities you require so we can provide current trade terms, availability and specifications.

Listing 2026 · Limited

Become
the Purple
Player.

UBE is a limited launch in 2026. Secure trade terms, listing slots and your regional first placement – as a brand or as a private label with your own CI and EAN. Low entry quantities.

Become a retailer Request samples

ContactVOVAN Global – Sales
+49 2202 24 77 600
info@vovanglobal.de

VOVAN Global GmbHZum Scheider Feld 12
51467 Bergisch Gladbach
Germany

Serving suggestion · AI-generated image

UBESpread – Ube products wholesale

Matcha who?The purple is real.

UBE
Spread

Four reasonsthat count on the shelf.

One jar,four sales moments.

A block
that stands out.

One brand.Five stages.

The latte
that does purple.

Six arguments.Zero discussion.

Where UBElands.

From Manila
to your shelf.

Five products,one order.

What you need to know about UBE.

Become
the Purple
Player.

Everything about ube.

What Is Ube?

Ube Recipes

Ube Latte

Ube vs. Matcha

Ube vs. Taro

Ube Trend 2026

Own brands making waves.

#schmeckt

Mytcha

Tabby

Froozly

UBESpread – Ube products wholesale

Matcha who?The purple is real.

UBESpread

Four reasonsthat count on the shelf.

One jar,four sales moments.

A blockthat stands out.

One brand.Five stages.

The lattethat does purple.

Six arguments.Zero discussion.

Where UBElands.

From Manilato your shelf.

Five products,one order.

What you need to know about UBE.

Becomethe PurplePlayer.

Everything about ube.

What Is Ube?

Ube Recipes

Ube Latte

Ube vs. Matcha

Ube vs. Taro

Ube Trend 2026

Own brands making waves.

#schmeckt

Mytcha

Tabby

Froozly

UBE
Spread

A block
that stands out.

The latte
that does purple.

From Manila
to your shelf.

Become
the Purple
Player.