The UBE Donut 70g is an individually glazed single-serve donut in vibrant purple – made for impulse, vending and social Reels. Its colour comes from ube, the purple yam root from the Philippines, and the flavour is mildly sweet and vanilla. A product that stands out instantly at the counter and in the machine, and sells itself.
UBE Donut at a Glance
The UBE Donut is part of the own brand UBE – The Purple Wonder and brings the food trend of the year into a handy single format. Each donut is individually glazed and individually presented – not a stuck-together bulk-pack look, but a clean single-serve product made for direct sale.
The purple is real: it comes from ube (botanically Dioscorea alata), the purple yam root. Ube naturally contains over 300 mg of anthocyanins per 100 g – the same plant pigments that give blueberries their colour. In flavour, ube is mildly sweet, vanilla and slightly nutty, often described as a cross between white chocolate, vanilla, pistachio and coconut. That makes the donut accessible to a broad audience rather than a niche.
Single-Serve & Social-Made
The UBE Donut is built from the ground up for two things: impulse purchase and visibility. The vibrant purple is one of the highest-reach food colours on Instagram and TikTok – a donut that practically calls out for the phone. Foodservice customers and cafés use exactly that: the UBE Donut works as a Reel magnet and counter eye-catcher in one.
The single-serve format supports this impulse perfectly. One portion, individually wrapped, ready to take away – no cutting, no scale, no minimum order. Exactly what counts at the checkout, in the machine and on the grab-and-go shelf.
Channels
Thanks to the 70g format and individual glaze, the UBE Donut fits into a wide range of sales channels:
- Vending: single-serve and stably wrapped – ideal for high-frequency machines.
- Convenience: a classic impulse item for the grab-and-go shelf.
- Gas station: eye-catching purple in the checkout zone, a quick take-away snack.
- Bakery counter: a colourful counterpoint to the classic range.
- Café: the perfect companion to the ube latte and a rewarding social motif.
Specifications
| Attribute | UBE Donut 70g |
|---|---|
| Product | UBE Donut, glazed |
| Brand | UBE – The Purple Wonder |
| Content | 70 g per piece |
| Format | Single-serve, individually glazed |
| Colour | natural purple (anthocyanins from ube) |
| Flavour | mildly sweet, vanilla, slightly nutty |
| Ingredient origin | Ube (Dioscorea alata), Philippines |
| SKU | VOVAN-UBE-DONUT-70 |
| Channels | Vending, convenience, gas station, bakery, café |
| Distribution | B2B wholesale (DACH & EU) |
Request wholesale
Would you like to list the UBE Donut 70g in your range? VOVAN Global supplies the purple single-serve donut in B2B wholesale for DACH and the EU. Register as a retailer now and request conditions, quantities and availability.
Frequently Asked Questions about the UBE Donut
What is the UBE Donut 70g?
An individually glazed single-serve donut in natural purple. Its mildly sweet, vanilla-nutty flavour comes from ube, the purple yam root (Dioscorea alata) from the Philippines. Each donut is individually presented – ideal for impulse purchase, vending and foodservice.
Where does the purple colour come from?
From the ube itself. The purple yam root naturally contains over 300 mg of anthocyanins per 100 g – the same plant pigments as in blueberries. The natural vibrant colour makes the donut an eye-catcher for the counter and social Reels.
What does the UBE Donut taste like?
Mildly sweet, vanilla and slightly nutty – often described as a cross between white chocolate, vanilla, pistachio and coconut. The flavour is mild and barely polarising, appealing to a broad audience.
Which channels suit the single-serve donut?
The individual glaze and the 70g format make the donut ideal for vending machines, convenience, gas station shops, bakery counters and cafés – everywhere that impulse purchase and a strong visual appearance matter.
How do I order in wholesale?
The UBE Donut 70g is part of the own brand UBE – The Purple Wonder by VOVAN Global and is offered in B2B wholesale for DACH and the EU. Register as a retailer and request conditions and quantities directly.
Request wholesale → All UBE products