The UBE Cookies 75g are the hero product of our UBE range: crispy cookies in a deep, naturally purple dough with real ube and fine chocolate chunks. Mildly sweet, vanilla-nutty and a visual eye-catcher – these cookies bring the Filipino "purple yam" food trend onto the shelf as a ready-to-sell product. Packed in a high-quality premium folding box, ideal for premium grocery retail, café counters and convenience.
UBE Cookies at a glance
UBE Cookies combine a familiar snack – the cookie – with the viral appeal of the purple yam root. The base is real ube (Dioscorea alata), the mildly sweet, vanilla-nutty tuber from the Philippines. Its natural anthocyanins (over 300 mg per 100 g in the pure tuber) give the dough its characteristic, intense purple – entirely without artificial colourants.
Worked-in chocolate chunks add bite and a familiar contrast to the mild ube note. The result is a product that sparks curiosity while remaining easily accessible – an important factor for impulse purchases at the shelf. The premium folding box with 75 g positions the cookies clearly in the upper snack segment and protects the goods in transit.
The UBE Cookies are part of the own brand UBE - The Purple Wonder, which maps the entire ube trend as a closed product family – from cookies through chocolate and powder to the donut.
Taste & look
In terms of flavour, UBE Cookies are crispy, mildly sweet and vanilla-nutty with a subtle caramel note that is typical of well-processed ube. Unlike bitter trend ingredients such as matcha, ube barely polarises – its mild, dessert-like character appeals to a broad audience, from trend-savvy Gen Z buyers to classic cookie fans.
Visually, the deep purple is the strongest selling point. The colour is real and therefore credible – a clear advantage over artificially coloured products. It is exactly this natural purple that makes the cookies a rewarding subject for social media: purple is one of the highest-reach colours in food content on Instagram and TikTok and draws attention at the physical shelf too.
Which channels?
UBE Cookies 75g are deliberately designed for multiple sales channels:
- Premium grocery shelf: The folding box and the natural purple make the cookies stand out on the snack and trend shelf. Ideal as a seasonal or permanent trend listing next to matcha and specialty baked goods.
- Café counter: As a packaged grab-and-go product at the counter, matching the purple ube latte – a coherent cross-sell for cafés that are riding the purple yam trend.
- Convenience: Small, shelf-stable and impulse-strong – the 75 g box fits convenience formats, petrol-station shops and kiosks, where eye-catching novelties perform above average.
Specifications
| Feature | UBE Cookies 75g |
|---|---|
| Product | UBE Cookies – crispy cookies with real ube & chocolate chunks |
| Brand | UBE - The Purple Wonder |
| Content | 75 g |
| Packaging | premium folding box |
| Characteristics | naturally purple, mildly sweet, vanilla-nutty, crispy |
| Key ingredient highlight | real ube (Dioscorea alata), Philippines origin |
| Dietary suitability | vegetarian |
| SKU | VOVAN-UBE-COOKIES-75 |
| Distribution | B2B wholesale DACH & EU |
The complete specification sheet with ingredients, allergens, nutritional values, EAN, case/pallet dimensions and shelf life is available to trade partners on request via the retailer portal.
Request wholesale pricing
Would you like to list UBE Cookies 75g in your range? VOVAN Global supplies the complete UBE range in B2B wholesale for DACH and the EU. Register free of charge in the retailer portal and receive conditions, minimum order quantity and a sample box.
Frequently asked questions about UBE Cookies
What are UBE Cookies?
UBE Cookies are crispy cookies in deep purple, made with real ube (Dioscorea alata) and chocolate chunks. The purple colour is natural – the anthocyanins of the ube give the cookies their colour. Each premium folding box contains 75 g.
What do UBE Cookies taste like?
Crispy, mildly sweet and vanilla-nutty with a subtle caramel note from the ube. The chocolate chunks add contrast. The flavour is mild and barely polarises.
Are UBE Cookies vegetarian?
Yes, UBE Cookies 75g are vegetarian. We provide the exact ingredient and allergen list to trade partners on request via the retailer portal.
Can I buy UBE Cookies in wholesale?
Yes. VOVAN Global distributes UBE Cookies 75g in B2B wholesale for grocery retail, café counters, convenience and foodservice in DACH and the EU. Conditions and sample boxes are available after free registration in the retailer portal.
Why are UBE Cookies purple?
The purple colour comes from the real ube and its natural anthocyanins – over 300 mg per 100 g in the tuber. The colour is therefore not artificial but a genuine natural product that stands out strongly on the shelf and on social media. Read more in the article What is ube?
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