Comparison

VOVAN compared with classic wholesale

VOVAN is not a full-range wholesaler and does not aim to be one. We complement your existing supplier where a standard range reaches its limits: trend range, own brands, private label and launch support.

Side by side

Two roles that complement each other

On the left the typical role of a full-range wholesaler, on the right what VOVAN actually offers. We do not rate individual companies.

Criterion Classic full-range wholesale VOVAN Global
RoleMain supplier for the core rangeSpecialist and second supplier for trend and own-brand items
RangeBroad standard range of branded and high-turnover itemsCurated trend range, 8 own brands, distribution brands such as TABBY, imports from the USA, Italy and Asia
Own brandsThe respective wholesaler's private labels8 VOVAN own brands, incl. #schmeckt, UBE, MYTCHA, FROOZLY – overview
Private labelDepends on the companyYour own retail brand from concept to logistics, usually 12–16 weeks
Order quantitiesDepends on the companyTrial order from 1 carton per item; initial listing across a store network or central warehouse from 1 pallet (mixed pallet possible)
LaunchDepends on the companySamples or sample kits on request, product passport per item, POS material depending on the brand
ExclusivityDepends on the companyExclusive listings for own brands in certain areas by arrangement
Delivery & paymentDepends on the companyFrom our warehouse in Bergisch Gladbach, usually 2–5 business days (DE), 3–7 (AT/CH); 30-day payment term, prepayment for new customers

The left column describes a typical role, not the services of specific companies. Please ask other suppliers directly for their terms.

Decision guide

When is a second supplier worthwhile?

Four situations in which a specialist alongside your full-range wholesaler can make sense.

Trends should reach the shelf

Viral products are often in demand for only a few weeks. We follow trends continuously and add suitable items early – availability per item is stated in the quote.

You want to stand out

Own brands and exclusive listings by arrangement create parts of the range that not every store carries.

You plan your own brand

With private label we develop your retail brand from concept to logistics, usually within 12–16 weeks.

The test should stay small

Trial order: from 1 carton per item (mixed carton by arrangement). Initial listing across a store network or central warehouse: from 1 pallet (mixed pallet possible). Exact quantities per item are stated in the quote.

What this means in practice

Your main supplier stays

Core range, volume and high-turnover items continue via your existing wholesaler. VOVAN does not touch that structure.

A trend area is added

For example a shelf section, the checkout zone or a promotional area with trend and own-brand items.

The effort stays manageable

One additional contact, delivery from our warehouse in Bergisch Gladbach usually within 2–5 business days, German labelling, 30-day payment term.

FAQ
Does VOVAN replace my current wholesaler?

Usually not. VOVAN specialises in trend range, own brands and private label and complements your existing supplier.

What does VOVAN offer that a full-range wholesaler usually does not?

A curated trend range, 8 own brands, private label from concept to logistics, plus samples, product passports and POS material for the launch.

What minimum quantities apply at VOVAN?

Trial order: from 1 carton per item (mixed carton by arrangement). Initial listing across a store network or central warehouse: from 1 pallet (mixed pallet possible). Exact quantities per item are stated in the quote.

How fast does VOVAN deliver?

From our warehouse in Bergisch Gladbach, usually within 2–5 business days in Germany and 3–7 business days to Austria and Switzerland.

Do you compare specific competitors?

No. We only describe our own services. Please ask other suppliers directly for their terms.

Want to test a trend range?

Samples or sample kits on request, trial order from 1 carton per item.

Request samples View B2B terms