Trend-Food for
Cash & Carry — direct from distributor.
What your end customers see on TikTok can be in your store — often before the competitor lists. Carton and pallet wholesale from our warehouse in Bergisch Gladbach, with German labelling, delivered on schedule. Own brands, distribution brands and trend imports to complement your existing supplier.
Why Cash & Carry chooses VOVAN
Your existing wholesaler covers the standard range. We add what your customers will look for tomorrow.
Trend-First Listing
Dubai chocolate, pistachio baklava, K-food, freeze-dried — we add hypes to the range early. So you give your C&C customers the assortment they're actively searching for.
Own brands direct from the brand owner
For our 8 own brands we are brand owner and distributor in one. You buy direct — terms in the quote, exclusive listings possible in certain territories.
Carton & pallet wholesale
Trial order: from 1 carton per item (mixed carton by arrangement). Initial listing across a store network or central warehouse: from 1 pallet (mixed pallet possible). Exact quantities per item are stated in the quote. Where available, items come in display cartons — shelf-ready without re-sorting.
German labelling
Goods with German food labelling (LMIV) and EU mandatory information; imports from Asia and the USA are re-labelled in Germany. In-house controls based on HACCP principles, origin and manufacturer per item in the product data sheet.
Listing exclusivities
With sufficient volume we offer listing exclusivities at regional or chain level — both for import brands and for own-brand concepts. True differentiation against the standard assortment.
Personal account manager
One contact for orders, listings, promotions and refill. No hotlines, no ticket systems — direct line to category management.
VOVAN as a complement to your wholesaler
We do not replace your full-range wholesaler — we complement it where trend products, own brands, private label and launch support are needed.
Trend pace
We follow social-media and import trends continuously and add suitable products to the range early — via direct import or as an own brand.
Curated range
A selected trend and premium range with attractive trade margin — put together for self-service wholesale, forecourt and convenience. Terms in the quote.
Own brand depth
8 own brands with trend background (e.g. MYTCHA matcha chocolate, Maison de Patifruits, FROOZLY freeze-dried snacks) plus TABBY as a distribution brand. Differentiation instead of interchangeable goods.
Private label support
Private label from recipe to packaging and labelling from a single source, typically in 12–16 weeks. Quantities and terms in the quote.
Top brands for Cash & Carry
Curated trend assortment — orderable from 1 carton per item.
Frozen Desserts 2026
Six frozen lines from one vendor for foodservice and retail customers: single-serve impulse plus patisserie for the display counter. Single-variety cases, plannable pallets.
TABBY
11 flavours of trompe-l'œil chocolate in 4 lines — Drumstick, Hotdog, Sunny Side Egg, Choco Pommes. VOVAN is the official distribution partner for DACH.
MYTCHA
Premium matcha chocolate in 7 flavours. Trend hit for young target groups, attractive trade margin.
FROOZLY
Freeze-dried snacks — Ice Cream, Candy, Gurk n Go. Long shelf life, easily handled in carton & pallet quantities.
DIP THE TASTE
Crunchy bread sticks with premium dips in 4 trend flavours. Impulse item for checkout zones.
Maison de Patifruits
Premium frozen haute patisserie. Frozen range for discerning self-service wholesalers.
How we supply Cash & Carry
Clear pack-size hierarchy, predictable delivery slots, full documentation.
Carton packs
Standard shipping unit, ideal for smaller C&C markets and fast range tests of new trend products. Orders from 1 carton per item (mixed carton by arrangement); carton contents per item are stated in the quote.
Display packs
Where available for the item: sales-ready stand-up displays right on the carton — no unpacking, no re-sorting. Your staff rolls the carton into the store, opens the front, done.
Pallet wholesale
Euro pallet with mixed range or single SKU. Initial listing across a store network or central warehouse: from 1 pallet (mixed pallet possible). Shipped with stretch film, freight-optimised.
Lead times
Delivery from our warehouse in Bergisch Gladbach in 2–5 business days (DE), 3–7 (AT/CH) after order. For ongoing listings, fixed delivery slots can be planned by arrangement.
Minimum quantities
Trial order: from 1 carton per item (mixed carton by arrangement). Initial listing across a store network or central warehouse: from 1 pallet (mixed pallet possible). Exact quantities per item are stated in the quote.
Documentation
Delivery note, invoice, product data sheet per item, customs papers on imports. Manufacturer certificates are available per item on request.
What's really selling in Cash & Carry 2026
Reading tips from our blog for C&C buyers and listing managers.
Cash & Carry trends 2026 ⭐ NEW
6 numbered trends for self-service wholesale: direct sourcing, trend speed, complementing the standard range, listing exclusivities. With range recommendation per C&C format.
Dubai chocolate wholesale
How to list the Dubai trend for self-service wholesale — margins, turnover speed, listing checklist for C&C buyers.
Pistachio baklava powder trend
The next pistachio trend: vegan chunky powder for yoghurt, quark, milkshakes. B2B wholesale concept.
K-food & Asian snacks
Ramyun, mochi, Korean corn dogs — a growing snack cluster in the German grocery and C&C market.
Own brand development
Step by step to your own private label — differentiation in self-service wholesale instead of standard goods.
Food trends 2026
Complete overview of hype products for 2026 — specifically relevant for C&C, with listing timing guide.
Swicy: sweet & spicy snacks
The growing flavour category. How C&C markets benefit from the sweet-spicy trend.
Frequent questions for Cash & Carry partners
Do you supply Cash-and-Carry markets directly?
Yes. VOVAN Global supplies self-service wholesale and Cash-and-Carry markets directly from our warehouse in Bergisch Gladbach — from individual locations to chains. Direct supply means short routes and fast listing of new trend products.
How does VOVAN differ from a classic sweets wholesaler?
VOVAN is a specialist for trend and hype food (e.g. Dubai chocolate, pistachio baklava, K-food, freeze-dried snacks) with eight own brands, private label and launch support. We are not a full-range wholesaler but a complement to your existing supplier. POS material comes with your order.
What is the minimum order quantity?
Trial order: from 1 carton per item (mixed carton by arrangement). Initial listing across a store network or central warehouse: from 1 pallet (mixed pallet possible). Exact quantities per item are stated in the quote. We advise you individually on volume and delivery rhythm for the initial listing.
Are the products labelled according to LMIV?
Yes. Goods carry German food labelling (LMIV) with EU mandatory information; imports from Asia and the USA are re-labelled in Germany. We work with in-house controls based on HACCP principles. Origin and manufacturer are stated per item in the product data sheet.
Do you ship internationally as well?
We deliver to Germany (2–5 business days), Austria and Switzerland (3–7 business days). Deliveries to other countries are possible on request.
Can I list trend products exclusively for my C&C chain?
Yes. With sufficient volume we offer listing exclusivities at regional or chain level — for import brands and own-brand concepts. True differentiation against the standard assortment is possible.
Which brands do you have for Cash & Carry?
Own brands: #schmeckt, UBE – The Purple Wonder, LYOSHOT, MYTCHA (matcha chocolate, 7 flavours), FROOZLY (freeze-dried snacks, GURK N GO line), DIP THE TASTE (bread sticks with dips), MAISON DE PATIFRUITS (fruit-shaped frozen desserts) and FRAMINI. Distribution brand: TABBY (11 trompe-l'œil chocolate flavours) — VOVAN is the official distribution partner for Germany, Austria and Switzerland. Plus Frozen Desserts 2026 (Orient Taste, Dessert Master), Asia imports, USA candy and Italian snacks.