New in the range 2026 · Pretzel snacks · 9 flavours

Crackzel & FlatzelPretzel snacks for retail: Pretzel Pieces and Pretzel Thins.

Crackzel are crunchy, boldly seasoned pretzel pieces in an 85 g bag, five flavours. Flatzel are wafer-thin baked pretzel slices in a 65 g bag, four flavours, made for dipping. According to the pack, both lines are vegan and free from palm oil.

9 flavours2 lines
85 g · 65 gBags
Veganno palm oil
12 monthsshelf life, ambient
All nine flavours of Crackzel Pretzel Pieces and Flatzel Pretzel Thins with flying pretzel pieces New 2026
Crackzel · Pretzel Pieces 85 g

Time for real flavour.

Crackzel are crunchy pretzel pieces, baked golden brown and boldly seasoned. The bear on the bag is the face of the brand, and the taste delivers what the picture promises: five flavours, none of them shy.

Every flavour has its own bag colour. Side by side on the shelf, the five bags form a colour block that can be seen from the aisle.

  • Vegan
  • No palm oil
  • No flavour enhancers
  • No artificial colours or flavourings

According to the pack.

Crackzel bear holding the five Pretzel Pieces flavours in its mouth, Unruly Flavor lettering
Crackzel Pretzel Pieces Honey Mustard Onion, 85 g bag

Honey Mustard Onion

Sweet, hot and a little cheeky: honey mustard meets roasted onion.

85 g · EAN 8681042335033
Crackzel Pretzel Pieces Garlic Bread, 85 g bag

Garlic Bread

Garlic bread, intense and aromatic.

85 g · EAN 8681042335323
Crackzel Pretzel Pieces Cheddar, 85 g bag

Cheddar

Bold cheddar on every piece, no detours.

85 g · EAN 8681042335125
Crackzel Pretzel Pieces Hot Buffalo, 85 g bag

Hot Buffalo

No wings inside, but buffalo seasoning that packs a punch.

85 g · EAN 8681042335187
Crackzel Pretzel Pieces Jalapeño, 85 g bag

Jalapeño

Fresh jalapeño heat. If you like it, you’ll reach in twice.

85 g · EAN 8681042335224
Flatzel Pretzel Thins on a wooden board with dips, next to the four bags
Flatzel · Pretzel Thins 65 g

Thin enough for dipping.

Flatzel Thins are pretzels in slices: flat-baked, wafer-thin and savoury. They don’t break in the dip, they sit well on a board and turn one bag of snacks into a plate for everyone.

Four flavours for a dip night, each in its own colour.

  • Vegan
  • No palm oil
  • No flavour enhancers
  • No artificial colours or flavourings

According to the pack.

Flatzel Pretzel Thins Creamy Cheese, 65 g bag

Creamy Cheese

Creamy cheese on a wafer-thin pretzel.

65 g · EAN on request
Flatzel Pretzel Thins Sour Cream & Chive, 65 g bag

Sour Cream & Chive

Sour cream with fresh chives.

65 g · EAN on request
Flatzel Pretzel Thins Habanero & Lime, 65 g bag

Habanero & Lime

Fiery habanero with a hit of lime.

65 g · EAN on request
Flatzel Pretzel Thins Dill & Pickle, 65 g bag

Dill & Pickle

Dill and pickle, nicely tangy.

65 g · EAN on request
Order data

Data for listing and replenishment.

Split by level: bag, case, pallet. Crackzel comes in two case sizes: the 24-bag shipping case for warehouse and wholesale, and the perforated 12-bag shelf-ready case that is torn open and goes straight onto the shelf.

Crackzel · Items and codes

Per flavour: EAN of the bag and ITF-14 of both cases. EAN data as provided by the supplier.

FlavourNet weightEAN bagITF-14 case of 12ITF-14 case of 24
Honey Mustard Onion85 g86810423350331868104233503028681042335037
Garlic Bread85 g86810423353231868104233532028681042335327
Cheddar85 g86810423351251868104233512228681042335129
Hot Buffalo85 g86810423351871868104233518428681042335181
Jalapeño85 g86810423352241868104233522128681042335228
Shipping case for 24 bags
Case of 24 · shipping case, 24 bags
Yellow Crackzel shelf-ready case for 12 bags, perforated
Case of 12 · shelf-ready case, 12 bags, perforated

Crackzel · Packaging units

Pretzel Pieces 85 g. Both cases contain a single flavour.

ItemCase of 24 (shipping case)Case of 12 (shelf-ready)
Bag
Net weight85 g85 g
Case
Bags per case2412
Weight net / gross2.04 kg / 2.46 kg1.02 kg / 1.26 kg
Case size (W × D × H)235 × 395 × 190 mm135 × 395 × 190 mm
Volume0.0176 m³0.0101 m³
Pallet
Cases per pallet120 (10 per layer, 12 layers)204 (17 per layer, 12 layers)
Bags per pallet (calculated)2,8802,448

Flatzel · Packaging units

Pretzel Thins 65 g, four flavours. Bag EANs on request.

ItemCase of 24
Bag
Net weight65 g
EANon request
Case
Bags per case24
Weight net / gross1.56 kg / 2.40 kg
Case size (W × D × H)235 × 395 × 185 mm
Volume0.0171 m³
Pallet
Cases per pallet120 (10 per layer, 12 layers)
Bags per pallet (calculated)2,880
12 monthsBest before, ambient storage
1905 90 55Customs tariff number
7010Meursing code
On requestPrices and terms in our quotation
For buyers

Why it belongs on the shelf.

Four points that count in a listing meeting.

Friends at a table with Crackzel, the Crackzel bear and neon logo in the background
01

The pack answers what buyers ask.

Vegan, no palm oil, no flavour enhancers, no artificial colours or flavourings – clearly visible on the front.

02

Two brands, two occasions.

Crackzel is the snack for in-between and TV nights, Flatzel the plate for sharing and dipping.

03

Nine colours, one block.

The bags come in strong flavour colours. Placed side by side, they create a shelf metre that stands out.

04

Little work in store.

The 12-bag case is torn open and stands as a shelf unit, no repacking. 12 months shelf life, ambient.

FAQ

Frequently asked questions about Crackzel & Flatzel

What are Crackzel and Flatzel?

Two pretzel snack lines: Crackzel are crunchy, seasoned pretzel pieces in an 85 g bag in five flavours. Flatzel are flat-baked, thin pretzel slices (pretzel thins) in a 65 g bag in four flavours.

Are the snacks vegan and free from palm oil?

According to the pack, both lines are vegan, with no palm oil, no flavour enhancers and no artificial colours or flavourings.

Which case sizes are available for Crackzel?

A shipping case of 24 bags (120 cases per pallet) or a perforated shelf-ready case of 12 bags (204 cases per pallet). Flatzel comes in a case of 24 bags, 120 cases per pallet. All dimensions and weights are listed in the order data.

What is the shelf life?

Best before 12 months, stored at ambient temperature. Customs tariff number 1905 90 55, Meursing code 7010.

How do I get samples and prices?

Via the contact form. We send you all nine flavours to taste, together with product data sheets and specifications. Prices and terms are part of our quotation.

Request samples.

We send you all nine flavours to taste, together with product data sheets and specifications. Prices and terms are part of our quotation.

VOVAN Global GmbH · Zum Scheider Feld 12 · 51467 Bergisch Gladbach, Germany · +49 2202 24 77 600 · info@vovanglobal.de