One shelf blockNine pouches, one layout, one gold #Schmeckt – side by side a single colour field.
Colour sellsEvery variety is recognised without reading: purple, pink, violet, rose, burgundy, brown, light and deep blue.
WindowShoppers see the powder itself. Real colour instead of a picture.
Familiar coloursUbe cake, pitaya bowl, hojicha tiramisu, blue latte: shoppers know these colours from bakeries, cafés and their feed.
One ingredient eachEight of the nine varieties consist of a single ingredient – fruit, root, berry, tea or algae.
Two sizes100 g for fruit, root and tea powders, 50 g for the high-strength blue spirulina.
Several placementsBaking and dessert aisle, superfood, tea & coffee, promotion area with floor display.
Home and prosFor home kitchens as well as bakeries, patisseries, ice-cream parlours and cafés.