Orient Taste – brand logo New for 2026 · Orient Taste · Original Turkish ice cream

Maraş
DondurmaStretch it. Twist it. Enjoy it.

The stretchy ice cream from Kahramanmaraş – made with salep, creamy and chewy, in a 100 g cup with spoon. Four ingredients, no flavourings. A tradition the German freezer aisle has never seen.

100 g · cup with spoon 4 ingredients EAN assigned −18 °C cold chain
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Grocery · Speciality · Convenience Reply within 48 h Trade customers only
Maraş Dondurma – stretchy ice cream with pistachio being pulled from the cup with a spoon, close-up
Orient Taste Maraş ice cream 100 g – green folding carton with flip lid and gold ornament, cut-out
The dondurma moment – spoon with chewy Maraş ice cream above the opened cup
Launch
2026
150+years of tradition from Maraş
4ingredients: milk, sugar, cream, salep
100 gcup with spoon – single-serve
0flavourings, colourings, emulsifiers
Dondurma vendor in Kahramanmaraş beating the ice cream with a long paddle in a copper kettle Kahramanmaraş · south-eastern Turkey
Origin story

Not just ice cream. This is dondurma.

Dondurma has its roots in Kahramanmaraş, a city in south-eastern Turkey, and looks back on centuries of tradition. Salep – flour milled from wild orchid tubers – makes the ice cream stretchy, chewy and slow to melt. You pull it, twist it, cut it with a knife. No freezer aisle in Europe has this texture yet.

In Maraş, dondurma has been beaten with long paddles for generations until it turns chewy and glossy. Salep from orchid tubers gives the ice cream its structure, milk from the region its flavour. Orient Taste brings exactly this ice cream to Germany – in the recipe of the maker from Maraş, frozen and portioned.

“One tradition. A taste like no other.”
  1. 1850

    The craft is born in Maraş: milk, sugar and salep, beaten in a copper kettle and chilled in mountain snow.

  2. 1900

    Dondurma becomes the city’s trademark. The vendors with the long paddle become an institution.

  3. 2015

    The paddle game goes viral. Dondurma is the best-known Turkish street-food moment worldwide.

  4. 2026

    Orient Taste Maraş Dondurma – the original in a 100 g cup with spoon for the German freezer aisle.

Orient Taste Maraş ice cream 100 g – folding carton with flip lid, cup inside, wooden spoon included The hero · 100 g
Orient Taste · Maraş Dondurma

Stretchy. Creamy. Real.

Traditional Maraş ice cream in a folding carton with flip lid: cup inside, wooden spoon included. Open, stretch, scoop – the dondurma moment without the ice cream parlour. One item, one order, German labelling from the first delivery.

Dairy ice cream with salep Clean label EAN 4262464680440 Launch 2026

Labelling

Product nameDairy ice cream, frozen · Maraş dondurma – Traditional Turkish ice
IngredientsLow-fat MILK, sugar, CREAM, orchid powder (salep)
AllergensMilk · May contain traces of almonds and pistachios
Net content100 g ℮ · cup in folding carton, spoon included
EAN4262464680440
StorageFrozen at −18 °C or colder · do not refreeze after thawing
OriginKahramanmaraş, Turkey · Orient Taste brand

Average nutrition values

Nutrientper 100 g
Energy781 kJ / 186 kcal
Fat5.8 g
of which saturates5.0 g
Carbohydrate27.8 g
of which sugars16.2 g
Protein5.7 g
Salt0.04 g

Data according to the manufacturer’s 2026 German label (EU Regulation 1169/2011). Recipe subject to change – the label on the delivered pack is authoritative.

How it works

Open. Stretch. Scoop.

The folding carton with flip lid is packaging and stage in one: a green block with gold ornament in the freezer, the cup and wooden spoon inside. No cutlery, no bowl, no litter left behind.

  1. 01

    Open

    Flip the lid, take out the wooden spoon. The cup sits snugly in the carton – nothing tips, nothing drips.

  2. 02

    Stretch

    Spoon in and lift: the ice cream pulls into a glossy strand. The moment millions know from their feeds.

  3. 03

    Scoop

    Creamy, slow-melting, served with pistachio. Enjoy frozen – on the go or at home.

Maraş ice cream folding carton opened – flip lid up, cup and wooden spoon visibleOpened · cup & spoon
Maraş ice cream folding carton closed, three-quarter view – green with gold ornamentClosed · 95 × 95 × 105 mm
The selling points

Six reasons for the freezer.

The only ice cream in the aisle you can stretch – and six arguments any buyer reads in three seconds.

01

A texture nothing else has

Salep makes dondurma stretchy and chewy. No ice cream in the freezer aisle feels like this – the product explains itself with the first spoonful.

02

Four ingredients, clean label

Low-fat milk, sugar, cream, salep. No flavourings, no colourings, no emulsifier – an ingredient list any buyer reads in three seconds.

03

Single-serve with spoon

100 g in a folding carton, spoon included. The impulse buy for forecourts, kiosks and convenience – no cutlery, no bowl.

04

Viral for years

The dondurma vendor with the long paddle is a social media classic. Millions know the game – now they get the ice cream to go with it.

05

Turkish community, speciality, mainstream

A taste of home for millions of customers with Turkish roots, and for everyone else the discovery next to Dubai-style and baklava.

06

German labelling, done

Pack labelled in German to EU food information rules, EAN assigned, nutrition values and ingredients verified. Ready to list from the first delivery.

Distribution

Where dondurma lands.

01

Grocery · freezer aisle

Next to ice cream tubs and desserts – a green block with the Orient Taste mark.

02

Turkish supermarkets & delicatessens

The home product, the original: Maraş ice cream where baklava, ayran and Dubai-style already sit.

03

Forecourt & convenience

100 g with spoon in the impulse freezer – the ice cream cup you can stretch.

04

Kiosks, cinemas & leisure

Open, stretch, scoop. No cutlery, no litter at the seat – and a talking point.

05

Restaurants & ice cream parlours

Dondurma without making it yourself: portioned, frozen, with a clear cost per cup.

06

Delivery & quick commerce

The frozen dessert for the evening order: compact carton, stackable, fast turnover.

Maraş ice cream in the freezer – green cartons as a block next to other ice cream cups
In the freezerGreen block, gold ornament, spoon included
Orient Taste Maraş ice cream – pack with cup and wooden spoon, product photo
In the cupStretchy, creamy, with pistachio
Item overview 2026

One item, one order.

Frozen goods at −18 °C or colder in an unbroken cold chain. Case size, pallet configuration, RRP and trade terms on request – reply within 48 hours.

ItemDescriptionEANContentPackagingStatus
Maraş ice cream · cup with spoonDairy ice cream with salep, frozen · folding carton with flip lid4262464680440100 g ℮95 × 95 × 105 mm, wooden spoon incl.Launch 2026

Packaging

Folding carton 95 × 95 × 105 mm with flip lid, cup inside, wooden spoon included. German food labelling.

Logistics

Frozen goods, −18 °C or colder. Unbroken cold chain from production to the freezer. Do not refreeze after thawing.

Trade terms

Case size, pallet configuration, RRP and trade terms on request – reply within 48 hours.

Data according to manufacturer documents 2026. VOVAN Global supplies the product data sheet with ingredients, allergens, nutrition values and EAN on request. Sales to trade customers only.

Sales folder 2026

Documents to forward.

Maraş DondurmaSales folder 2026 · PDF · approx. 1.5 MB · German
Product data sheetIngredients, allergens, nutrition values, EAN · on request
All frozen launchesFrozen Desserts 2026 · six lines at a glance
FAQ

Common questions about Maraş Dondurma.

What is Maraş Dondurma, and why does it stretch?
Dondurma is the traditional ice cream of Kahramanmaraş in south-eastern Turkey. Salep, flour milled from wild orchid tubers, makes it stretchy, chewy and slow to melt. You can pull it, twist it and even cut it with a knife. Orient Taste brings this recipe to the German trade, frozen and portioned.
What are the ingredients of Orient Taste Maraş ice cream?
Low-fat milk, sugar, cream and orchid powder (salep). No flavourings, no colourings, no emulsifiers. Allergens: milk; may contain traces of almonds and pistachios. Per 100 g: 781 kJ / 186 kcal, 5.8 g fat, 27.8 g carbohydrates, 5.7 g protein.
How is Maraş Dondurma stored and eaten?
Frozen at −18 °C or colder in an unbroken cold chain. It is eaten frozen: open the carton, take out the spoon, stretch, scoop. Do not refreeze after thawing.
Is the product labelled for the German market?
Yes. The pack carries German food labelling compliant with EU Regulation 1169/2011 (LMIV), EAN 4262464680440 is assigned, and ingredients and nutrition values are verified. The item is ready to list from the first delivery.
Which sales channels suit Maraş Dondurma?
The grocery freezer, Turkish supermarkets and delicatessens, forecourt and convenience, kiosks, cinemas and leisure venues, restaurants and ice cream parlours, plus delivery and quick commerce. The 100 g cup with spoon is single-serve and needs no cutlery.
How do I get samples, prices and trade terms?
Email info@vovanglobal.de or call +49 2202 24 77 600. Case size, pallet configuration, RRP and trade terms, plus samples and the product data sheet, arrive within 48 hours. Sales to trade customers only.
Listing 2026 · Frozen

Get Maraş into your freezer.

Maraş Dondurma launches in 2026. Secure your trade terms, listing slots and regional first placement. Samples, product data sheet and prices within 48 hours.

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