The B2B trend range.
For retail and central warehouses.
From Dubai Chocolate to freeze-dried ice cream: we supply trend products, 8 VOVAN own brands and partner brands for your shelf – from our central warehouse in Bergisch Gladbach.
Product categories at a glance
The main categories at a glance – the full item list is in the 2026 catalogue for registered retailers.
Dubai Chocolate
The viral sensation: premium chocolate with pistachio filling and kadayif strands. Viral Knafeh, Angel Style, TREND BITES, private label.
Matcha Products
Premium matcha chocolate made with real Japanese matcha. MYTCHA line with 7 varieties, 100 g bars.
US & International Sweets
The most popular American and international candy — with German labelling. Reese's, Sour Patch Kids, Nerds, Cookie Pop.
Freeze-Dried Snacks
Freeze-dried candy and ice cream — the TikTok trend with a crunchy texture.
Own Brands
Eight VOVAN own brands, including #schmeckt, UBE, MYTCHA, FROOZLY and LYOSHOT. Exclusive listings possible in certain territories.
Vapes & Liquids
Disposables, longfills and accessories from leading brands. ELFBAR, FLERBAR, VQUEB, SEL — for verified retailers only.
8 VOVAN own brands and distributed brands
Own brands are developed and managed by VOVAN. We also distribute brands from partners – kept clearly separate so you know who stands behind each product.
VOVAN own brands
#schmeckt
Umbrella brand with the lines Chunky Powder, Spread Collection, Superfood Powder, Zero Syrup and Protein.
UBE – The Purple Wonder
Product line built around ube, the purple yam: Spread, Chocolate, Cookies, Donut, Cones, Latte & Powder.
LYOSHOT
Freeze-dried vitamin shots in counter display – ambient shelf-stable.
MYTCHA
Matcha chocolate & Dubai-style chocolate with freeze-dried fruits.
FROOZLY
Freeze-dried snacks and candy, imported from Asia with German labelling. Plus the line GURK N GO.
DIP THE TASTE
Freeze-dried fruit and bread sticks with dips in a snack cup.
MAISON DE PATIFRUITS
Whole freeze-dried fruit in Belgian chocolate & fruit-shaped patisserie.
Distributed brands and partners
TABBY
Not an own brand: VOVAN is the official distribution partner for Germany, Austria and Switzerland (Chicken Drumstick, Hot Dog, Egg, Fries).
M97 Factory
Creamy hot drink with 51% pine nuts – made for Machine 97 UG, B2B distribution by VOVAN.
Crackzel & Flatzel
Pretzel snacks (Pretzel Pieces 85 g & Pretzel Thins 65 g) – 9 flavours, vegan per pack, palm-oil-free.
Frozen Desserts 2026
Seven frozen novelties for grocery retail, convenience and HoReCa (Maraş Dondurma, Frozen Yogurt, Fruit Shape Cakes, HORECA Cakes, Dot Cake, Can Cake, Ube & Mango Bites).
Licensed products
Confectionery featuring well-known licensed characters (Paw Patrol, Hot Wheels, SpongeBob, Barbie, DC, etc.); certifications per item in the product passport.
Current highlights
Selected items from the current range.
MYTCHA Premium Matcha
Matcha chocolate bars (100 g) with freeze-dried fruits. 7 varieties.
DIP THE TASTE
Snack cups with bread sticks and creamy dips. Dubai Style, Matcha Love, Mango Popping — 4 viral variants.
Freeze-Dried Ice Cream
Freeze-dried ice cream snacks — TikTok trend with a crunchy texture. No refrigeration required.
Angel Style
"Holy Chocolate" — premium chocolate with pistachios and real cotton candy. 40g / 60g.
New discoveries for your range
Discover Ube & Mango and GEN FOOD, alongside the product lines in our sales catalogue.
Ube & Mango Bites
Mango in white ube chocolate. 130 g cup, 60% fruit.
GEN FOOD
Squishy Dumpling Cookies & Candy. Four products to discover.
Product lines in the sales catalogue
The Freezer 2026 – seven new lines
Frozen, portioned, ready to list: impulse formats for freezer and checkout plus patisserie for display counter and dessert menu. All frozen novelties →
Ube & Mango Bites
Frozen mango in white ube chocolate. 130 g cup.
Maraş Dondurma
Orient Taste: stretchy Turkish ice cream, short ingredient list, 100 g cup with spoon. An ice cream you can pull.
Frozen Yogurt
Dessert Master: glazed frozen yogurt balls, 93 % yogurt, 8 g protein per 100 g. Honey, strawberry, orange.
Fruit Shape Cakes
Patisserie shaped like real fruit, seven varieties from strawberry to pistachio, ten more coming soon.
HORECA Cakes
60+ cheesecakes, cake slices, mono desserts and cups for the display counter. 12 months frozen, 4 days chilled.
Dot Cake
Cake in a cup with colourful sprinkles, cream and extra-soft sponge. Four flavours, 16 cups per case.
Cake in a Can
Dessert Master Can Cake in a transparent can with ring-pull. Six flavours from raspberry cheesecake to apple pie.
How the range gets onto your shelf
From the first sample to the repeat order: we work with the conditions grocery retail actually needs – predictable quantities, compliant labelling and short lead times.
Minimum quantities
Trial order: from 1 carton per item (mixed carton by arrangement). Initial listing across a store network or central warehouse: from 1 pallet (mixed pallet possible). Exact quantities per item are stated in the quote.
Delivery in 2–5 business days
We ship from our central warehouse in Bergisch Gladbach: 2–5 business days within Germany, 3–7 business days to Austria and Switzerland.
German labelling
Items arrive with German labelling. Imported goods such as US sweets are relabelled before dispatch. Origin and manufacturer are stated per item in the product passport.
Quality and specifications
Own checks based on HACCP principles. Specifications, data sheets and manufacturer certificates are available per item on request – bundled under Quality & specifications.
Displays and POS material
Many articles are available as counter display, shelf display or carton. For promotional space and secondary placements we supply matching POS material.
30 days payment terms
We work with 30 days net as standard. New customers are initially supplied against prepayment.
Questions about the range
What buyers ask us most often.
Which products does the range include?
Dubai chocolate, matcha, US & international sweets, freeze-dried snacks, frozen desserts, the 8 VOVAN own brands and vapes & liquids, plus distributed brands such as TABBY and licensed products. The full item list is in the 2026 catalogue for registered retailers.
Can I test individual trend products?
Yes. Trial order: from 1 carton per item (mixed carton by arrangement). Initial listing across a store network or central warehouse: from 1 pallet (mixed pallet possible). Exact quantities per item are stated in the quote. Samples are available on request.
How quickly are new trends available?
We track TikTok and social trends continuously and add suitable novelties to the range promptly – see Trend Food.
Is the range available as an own brand?
Yes. Through Private Label we develop recipe, packaging and pack sizes under your brand. Alternatively you list one of our 8 own brands; terms are stated in the quote.
Which channels does VOVAN Global supply?
Grocery retail, delivery and cash-and-carry wholesale, convenience, petrol stations, kiosks, vending operators, HoReCa, travel retail and online shops in Germany, Austria and Switzerland.
How are vapes handled?
Vapes and liquids are supplied exclusively to verified retailers. All articles comply with the TPD2 directive; the legal framework is summarised in our vape compliance guide.